Jaffar Awan is a co-founder of Homecalcly. He has worked in search and web publishing since 2019, and spent two years teaching search fundamentals to people starting out online.
On Homecalcly he does the research before anything gets built: looking at the questions homeowners actually type when they're planning a job, deciding which calculator or guide would answer them best, and making sure every page loads quickly on a phone in a hardware store aisle. If a tool exists here, it started on his list.
